Baddie Winkle Death and Obituary – Helen Ruth Elam Van Winkle, better known to millions as Baddie Winkle, passed away on September 4, 2025, at the age of 97. Her death was announced by her great-granddaughter through Baddie Winkle’s official Instagram page on September 5, bringing an outpouring of tributes from fans, celebrities, and admirers across the world.

The announcement read: “Yesterday, an era ended and a star ascended. My great-grandmother Helen Ruth Elam Van Winkle danced her way to heaven.” The heartfelt message captured the spirit of a woman who became a cultural phenomenon in her later years. Although the family did not publicly disclose the cause of death, the news of her passing has left her global fanbase grieving the loss of one of social media’s most unique stars.

Rise to Fame in Her 80s
Baddie Winkle’s story remains one of the most inspiring in the digital age. Born in 1928, Helen Ruth Elam Van Winkle lived a relatively quiet life in Kentucky until her late 80s, when she unexpectedly skyrocketed to internet fame. Her granddaughter first posted a playful photo of her in eccentric, colorful clothing, and it quickly went viral. Soon after, Baddie Winkle carved out her own space online, captivating millions with her bold outfits, cheeky captions, and unapologetic personality.

With her signature slogan “Stealing your man since 1928,” Baddie challenged stereotypes about aging, fashion, and beauty. She became a symbol of body positivity, confidence, and rebellion against societal norms that often overlook or silence older women.

Social Media Icon and Legacy
Throughout her online career, Baddie amassed millions of followers across Instagram, Twitter, and other platforms. She appeared in music videos, brand campaigns, and even on the red carpet at major events. Beyond her playful fashion choices, she used her platform to spread messages of self-love, joy, and the importance of embracing life at any age.

Her family remembered her legacy as “joy, rebellion, and tenderness wrapped in one.” Friends, fans, and celebrities alike have shared condolences and memories, describing her as a trailblazer who showed the world that fun, humor, and self-expression do not have an expiration date.

A Cultural Phenomenon
Baddie Winkle was not just an internet star; she became a cultural icon whose influence spanned generations. Young fans admired her boldness, while older admirers found in her an inspiring reminder that life can be colorful and fearless at any stage. She embodied the idea that one is never too old to make an impact, reinvent themselves, or inspire others.

As the world mourns her passing, many are also celebrating the joy she brought during her 97 years of life. Though she may be gone, Baddie Winkle’s influence will continue to live on through the countless lives she touched, her unforgettable style, and her unapologetic embrace of individuality.