The fashion world is mourning the untimely loss of Bella Pietro, also known as Izzy, who passed away on the morning of September 17, 2025, at just 24 years old due to complications from asthma.

Bella’s sudden death has left her family, friends, and the creative community in shock, as they grieve the passing of a remarkably gifted designer whose art, vision, and spirit touched so many lives.

Born in 2000, Bella embodied creativity from an early age, inheriting her passion for design through her family’s deep roots in couture and wedding fashion.

Over the last four years, she built an extraordinary career under the brand Izzy’s World, later rebranded under her own name, producing more than 300 garments that ranged from playful, ironic streetwear to breathtaking custom bridal gowns.

Her designs were marked by a signature aesthetic—a striking blend of historical influences and alternative subculture—brought together with an unwavering commitment to sustainability, inclusivity, and authenticity.

Bella’s 2024 sold-out NYFW show cemented her place as a rising star in the bridal industry. Drawing a crowd of 350 devoted supporters, the event reflected her unique ability to connect her art with her audience. Every piece she ever offered for sale sold within minutes, a testament not only to her talent but to the devoted community she built around her work.

She described her philosophy of art in her own words:

“Art is escapism, whether it’s internal battles or external. Dancing in the rain. Art is to heal those who make it, and entertain those who don’t… when the work day is done, that is also the community you rely on.”

This philosophy guided everything Bella did. Beyond designing, she was deeply invested in uplifting others in the creative world. She advised fellow artists, created paid opportunities for up-and-coming talents, and organized events to bring like-minded creators together.

For Bella, art was never just about the final product—it was about the people, the collaboration, and the community it built. She made it her mission to ensure that outsiders and misfits felt seen, celebrated, and empowered through her designs and initiatives.

Her impact reached far beyond the local New York art scene. Bella dressed an impressive roster of influential clients, including Julia Fox, Lil Uzi, Ashniko, Poppy, Kehlani, and Maggie Lindemann, each drawn to her bold style and her fearless embrace of individuality.

Yet despite her growing recognition, she remained grounded, known for her generosity, kindness, and genuine love for those around her. To her family and friends, Bella was more than a fashion designer—she was a radiant soul, brimming with innovation, laughter, and love.

She will be remembered as someone who not only pushed the boundaries of fashion but also embodied the spirit of resilience, community, and compassion. As her loved ones grieve this devastating loss, they encourage all who were inspired by Bella to honor her memory by keeping her art alive.

Her work, her vision, and her spirit will continue to empower and inspire for generations to come. Rest in peace, Bella Pietro (2000–2025). Your legacy will live on in every garment, every story, and every heart you touched.