The LuLaRoe community is in mourning following the passing of Mark Stidham, Chief Executive Officer and Co-Founder of the beloved fashion brand. Known for his wisdom, humility, and faith, Stidham was a man who combined business acumen with genuine care for the people around him.

His death marks the end of an extraordinary life devoted to building not only a company but also a family-centered community. For more than a decade, Mark worked hand in hand with his wife, DeAnne, to grow LuLaRoe into a household name.

The couple’s passion for creating opportunity helped thousands of independent retailers find success and purpose. Yet for Stidham, the company was always more than just business. He saw it as a platform to lift others up, instill confidence, and teach the value of balance between work and life.

Those closest to him describe him as a father figure and mentor. One longtime collaborator shared memories of spending countless hours with Stidham, leaving every interaction feeling smarter, more inspired, and encouraged.

Even in casual moments—like a day spent in Nashville—he revealed his character. While holding shopping bags for others, he slipped away to a store’s prayer room to quietly pray for those around him. These simple yet profound acts embodied who he was: a man of faith, humility, and service.

Another memory recalled how he poured advice into those seeking guidance in life, particularly young people searching for love, meaning, and direction. Stidham’s counsel wasn’t generic—it was personal, specific, and deeply affirming.

His own marriage to DeAnne served as a model of love and respect, inspiring others to believe in the possibility of enduring, faith-filled partnerships. Even in the busiest seasons of running LuLaRoe, Stidham prioritized people over profit.

He often spent weekends reaching out to team members, not with demands but with encouragement and ideas to improve their lives. His belief was simple but powerful: work should never replace life. He urged everyone to keep faith first, family second, people third, and work fourth.

Mark’s infectious smile, boundless encouragement, and unwavering faith left an indelible impact on all who knew him. He celebrated others’ milestones as though they were his own, beaming with pride when friends and colleagues found happiness and success.

Today, as DeAnne, their children, and grandchildren grieve this tremendous loss, the LuLaRoe family stands united in honoring the legacy of a man who gave so much of himself to others. His vision, prayers, and teachings will continue to guide the community he built.

Mark Stidham’s legacy will endure through the lives he changed, the love he modeled, and the inspiration he instilled in generations to come. He was more than a leader—he was a husband, father, mentor, and friend whose light will never fade.